By: Katie Trainer, Senior, Women’s Lacrosse
I was given the opportunity to pursue an internship through the University of Richmond after my junior year, which was a great chance for me to grow professionally before I even entered my senior year.
For most of the year, I had my heart set on an internship in a new city, with a company that I grew up learning everything about. Unfortunately, 14 thousand other applicants had their heart set on the same thing. I was informed that I did not get the internship and was feeling a little hopeless, until I found Incentive Solutions.
Incentive Solutions is a small company, based closed to my home in Atlanta, that works directly with companies to builds unique incentive programs, customer loyalty programs and rewards systems for a businesses’ desired audience. These programs and services are created for a number of reasons, and are most commonly used to increase employee motivation and retention, customer loyalty, and employee recognition. For the past two months, I’ve been incredibly fortunate for the opportunity to be a marketing intern at Incentive Solutions.
I’ve not only learned a lot about the inbound marketing process and incentive programs, but I’ve also gained valuable experience working in an office, on a team and managing multiple meetings and tasks. As an intern, I’ve had the opportunity to sit in on quarterly company meetings, and monthly and weekly marketing review meetings. I’ve even sat in and participated on interviewing potential candidates for the marketing team, which gave me greater insight to both sides of that process. This is something that I would not have been able to do at a larger company.
I’ve been given the responsibility of creating content for the blog, researching past, current and potential clients and creating a competitor analysis. Because Incentive Solutions is a smaller company, I’ve had the chance to create connections, not only with the marketing team, but also the upper management team as well.
Although this wasn’t what I envisioned my summer internship to be in October, it turned out to be a much better experience than I could have ever hoped for. I received more responsibility and was much more involved than I would have been at a larger company. Instead of being treated as an intern, I was treated as a co-worker.
As my internship comes to a close, I’ve been reflecting on how much I value this experience. I’ve learned a lot about marketing, as well as organizational behavior and culture and the role I play in that. Most importantly, I’ve also gained even more of an appreciation for the experiences I’ve had at Richmond that taught me hard work, teamwork, and a ‘go-getter’ attitude.